Results
Type: Business Intelligence & Revenue Analytics
Goal: Establish a marketing foundation to build awareness and category creation through positioning and brand narrative development
Methods: Create a strategic brand narrative
Facet Data is the world’s leading revenue analytics platform that empowers business teams to explore transaction data in their CDW, combine it with business data from their CRM to help to quickly find and fix revenue problems, without SQL or escalating to Engineering.
The Facet team approached ENCsquared as they prepared to raise their Series A. They were looking for an experienced team to help them with their brand narrative. During the discovery and assessment phase, ENCsquared identified the opportunity for category creation to help Facet stand out from the many players who provide time-series analytics and data visualization dashboards.
In doing so, ENCsquared provided Facet with a strategic brand narrative which included new taglines and strategic copy for their site and sales materials.
Type: Fintech - Financial Inclusion Platform for Millennial Latinos
Goal: Gain financial services and fintech focused press for platform launch, funding and ongoing announcements
Methods: Media outreach and content creation
SUMA Wealth, a financial wellness platform built to engage, educate, and empower U.S.-born Millennial Latinos, a community vital to the U.S. economy, was preparing to announce its launch and Pre-Seed round of funding and seeking to gain traction with financial services and fintech press.
ENCsquared leveraged its strategic copywriting chops to create a press release and op-ed that captured the vision of the founders and the Latina-forward group of female investors and promoted the financial inclusion aspect of the offering to increase press interest significantly. This resulted in a great deal of positive coverage, including an exclusive in the WSJ, an op-ed in Business Insider, and high-profile interviews for the CEO.
ENCsquared provides ongoing marketing support, content development, and media relations services. Most recently ENCsquared secured an op-ed on NBCU highlighting the importance of young Latino entrepreneurs.
Type: Adtech - Artificial Intelligence for Paid Digital Media
Goal: Scibids quickly scaled to a global organization and lacked suitable marketing materials. Each seller had their own way of describing the technology and used disparate sales decks lacking alignment. Scibids approached ENCsquared with the need for unified marketing materials to tell a more compelling story.
Methods: Provide sales consulting to identify high-value commercial opportunities to produce a unified strategic brand narrative and ongoing marketing execution plan.
Scibids, a global venture-backed adtech company headquartered in Paris and founded in 2016, develops customizable AI to make marketing more effective. Scibids AI drives step-change performance and scale across addressable paid media channels.
During the initial three-month engagement, ENCsquared approached the project by focusing on revenue first. After identifying and aligning on high-value commercial opportunities and new sales strategies, ENCsquared developed a strategic brand narrative focused on new critical audiences and an elevated sales narrative. This provided Scibids with a new marketing and sales platform with which to confidently move forward globally.
The second three-month engagement focused on creating a brand new sales deck, rewriting the entire website, providing PR services and media training, writing op-eds and content pieces on behalf of the co-founders, and creating sales collateral (one-pagers and case studies). Services also included internal and client communications to support leadership with the rollout of new sales materials, including sales-related coaching and advisory services on corporate development.
The ongoing engagement focuses on continued advisory services related to sales strategy and corporate development along with PR, content development, product marketing, and sales enablement materials. In July of 2021, ENCsquared produced, “AI, Privacy, and the Future of Digital Marketing,” a marketer’s guide to growth in the post-cookie digital ecosystem. Download the guide here.
After a year plus of consulting, Nadia accepted the full-time position of global CMO for Scibids, and advisor, Erich Wasserman, became a board member.
Scibids was acquired by DoubleVerify in July of 2023 for $125M.
Type: Fintech - Small business online lender
Goal: Increase exposure to institutional audiences
Methods: Enhance existing positioning; build custom-fit B2B institutional marketing strategy, and produce the quarterly Small Business Credit Survey
Camino Financial, a venture backed data-driven fintech platform pioneering affordable small business loans to Latinx businesses, was looking to build its B2B marketing strategy to increase exposure to institutional audiences.
ENCsquared created thought leadership, content, and media strategies to get noticed by top tier financial news outlets, the venture capital community, and tech trades.
ENCsquared supported several press releases and media outreach plans, including their Series A announcement, and conceptualized and continues to produce their quarterly U.S. Latino Small Business Credit Survey.
The Survey enjoys great success including placement for CEO Sean Salas, in The Wall Street Journal and other publications.
Type: Fintech - Accounts receivables software
Goal: Prepare the business to enter a high-growth phase
Methods: Rebrand and reposition the company; support and disseminate the new brand
YayPay, a venture backed accounts receivables management software company, hired ENCsquared to rebrand its business — they needed the brand to “grow up” in order to be taken more seriously amongst its competitive set selling into the mid to upper markets across multiple industries.
ENCsquared provided YayPay with a new website that included a new visual identity and logo, a strategic brand narrative with new messaging and positioning, and rewrote and reorganized their entire website that launched in September of 2019.
ENCsquared also produced sales and training materials that captured the voice of the new brand.
YayPay was acquired in August of 2020.
Type: Fintech - B2B loan syndication platform
Goal: Establish marketing strategy & operations
Methods: Create strategic positioning; plan and execute marketing functions
LoanStreet, a venture backed online platform that streamlines the process of sharing, managing and originating loans for credit unions, banks and alternative lenders, lacked an in-house marketing team and approached ENCsquared to function as a pop-up marketing group and CMO.
ENCsquared oversaw creation of a new website, established marketing operations, and supported the client with PR and content initiatives to grow brand recognition and thought leadership.
ENCsquared provided updated visual identity and managed the new site’s web development process and information organization; worked on messaging and positioning to revitalize its value proposition; and created media strategies that included press releases, speaker submissions, byline placements, and content development.
Type: Fintech - Venture Capital
Goal: Establish thought leadership
Methods: Produce white papers
QED Investors, a boutique fintech focused venture capital firm with $1.8 billion under management, contracted ENCsquared to produce a series of fintech focused white papers in banking and lending.
The project scope included graphic design and layout, copywriting, thought leadership support, and production management.
Type: Adtech - Targeting provider
Goal: Launch North American marketing efforts
Methods: Establish positioning; develop and execute marketing plans; create and produce collateral and thought leadership
Semasio, a German-based adtech semantic targeting provider, approached ENCsquared to help their CEO and U.S. based sales team launch their marketing efforts in North America.
ENCsquared supported the production and copywriting of their new site, established marketing operations, updated sales materials, developed thought leadership and media strategies, and managed events and speaker submissions.
Type: Fintech - Alternative investment platform
Goal: Establish market positioning for clients prior to launch
Methods: Guidance and execution
Clade, a private invite-only platform that gives investors access to institutional-quality alternative investments, approached ENCsquared to provide advisory services and strategic copywriting support as they built their new site and geared up for launch.
Once launched, ENCsquared continued in an advisory role for messaging for social campaigns, content and thought leadership strategies to support the growth of the brand.
Clade has attracted over $75B in investments from ultra-high net worth individuals and continues to grow.